Instagram media kit

Living EasyLy

Local food, lifestyle, and experience content built for discovery across Central Florida, Orlando/Kissimmee, and Puerto Rico.

Reporting period: May 11 - June 9

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Discovery-led reach Short-form video strength Central FL + Puerto Rico fit

Views 45.9K in 30 days

Accounts reached 24.4K +220.3% reach growth

Interactions 3.3K audience actions

New followers 202 +82.1% follower growth

Core proof

Discovery is the strongest signal.

89.6% of views came from non-followers, with Reels driving the majority of visibility and strong save/share behavior.

Key insights

Clear proof for local partnerships.

These are the signals that matter most for restaurants, events, tourism, and local experience campaigns.

Discovery 89.6%

of views came from non-followers, showing meaningful reach beyond the existing audience.

Engagement 545 shares + 293 saves

High-intent engagement for food, events, local businesses, and discovery-driven campaigns.

Audience Central Florida + Puerto Rico

Regional relevance for Orlando/Kissimmee, Puerto Rico, and culturally aligned campaigns.

Growth +202 followers

Follower growth rose 82.1%, with 150 follows generated by the top Reel alone.

Audience snapshot

A focused audience for local decisions.

The audience is concentrated in the U.S. and Puerto Rico, with followers led by women and strongest across ages 35-64.

Geography

77.8%United States
16.6%Puerto Rico
4.6%Orlando
4.1%San Juan

Demographics

67.5%women
29.0%ages 45-54
24.7%ages 35-44
20.1%ages 55-64

Intent signals

714profile actions
705profile visits
9external link taps
150follows from the top Reel
82.1%follower growth

Charts

Performance proof points.

A quick visual read of discovery, Reels performance, and audience composition from the latest 30-day reporting period.

Discovery

Views by audience source

Last 30 days

Content

Views by content type

Reels-led

Audience

Follower age distribution

Women 35+

Partnership fit

Best-fit opportunities.

Best suited for brands that need local awareness, social proof, and short-form content people save, share, and act on.

Discovery first

89.6% of views came from non-followers, giving sponsored content room to reach new audiences.

Shareable content

545 shares and 293 saves show content that people bookmark, revisit, and send to others.

Regional relevance

Central Florida and Puerto Rico audience concentration supports local and culturally aligned partnerships.

Profile intent

714 profile actions, 705 visits, and 150 follows from the top Reel show interest beyond passive viewing.